Job Description

Job Responsibilities:

• Supports IMC Account lead in driving the development of integrated marketing programs, from conception to execution
• Drive strategic thought leadership, creative and project leadership in collaboration with the IMC Account Director, Creative leads and Project Management teams.
• Provide strategic and creative direction to external agency partners and vendors, ensuring clarity, consistency and alignment of resources to meet business objectives efficiently and effectively
• Drive Marketing Brief intake process to ensure communication between IMC and Marketing is clear and all required inputs are provided and approved
• Includes working and driving projects with internal cross-functional teams (e.g., Marketing, Corporate Communications, Creative, Project Management, Production, and Finance and more).
• Drive the creation, implementation and global adherence to corporate foundation and identities, ensuring portfolio differentiation with consistent global application
• Lead the development of marketing tentpoles, including cross-category promotions, collaborations, and activations that align with brand objectives.
• Support the development, implementation and global adherence to the new Mattel Brand campaign, ensuring consistency and alignment across all markets.
• Ensure alignment at key milestones for the development and presentation of creative strategies and organizing ideas to global markets and commercial teams, ensuring alignment at key milestones, including pan-brand campaigns.
• Partner with the Account Director in developing comprehensive communications plans and workflows, collaborating with Project Management to align resource planning, ensuring on-time delivery and maintaining budget adherence.
• Provide oversight for agency and production budgets, working with partners to ensure accurate tracking and alignment with planned scope.
• Build and maintain strong collaboration with brand and product marketing teams, cross- functional partners and IMC stakeholders to proactively monitor, manage and resolve project challenges in real time.
• Leads IMC status meetings to track project progress in collaboration with Project Management to ensure clear communication on all projects.
• Participates in Brand 360 meetings to represent IMC Pod, sharing brand and project updates, collaborating and contributing to cross-functional projects and bringing back relevant information to rest of IMC team.
• Proactively monitors and analyzes competitive marketing communications, sharing with cross-functional team through real-time ‘hot takes’ and bi-annual presentations with actionable takeaways.

Skills:

• 7+ years in marketing, advertising, operations, or program management leading cross-functional teams
• Has worked for or with Advertising Agencies and understands their processes
• Highly organized, detail oriented and ability to drive projects forward.
• Manage multiple projects, deadlines, and teams efficiently.
• Keep track of budgets, schedules, deliverables, and ensure nothing falls through the cracks.
• Experience in digital, social, and DTC marketing for Ecomm
• Highly analytical and strategic mind with ability to distill complex concepts and ideas into succinct solutions
• Strong understanding of industry, category, and media landscape
• Strong interpersonal skills that encourage cooperation and problem solving
• Possess a growth mindset, positive attitude and a passion to succeed in a fast-paced, matrixed organization
• Inspiring, motivating, empathetic team member
• Relentless curiosity, creating a culture of insight and innovation
• Anticipates roadblocks and finds solutions before issues arise
• Adapts to changing client needs and evolving agency structures
• Excellent verbal and written skills, confident in client presentations.
• Proficient in Excel, PowerPoint, Word, and PM tools like Monday.com, Workfront, etc

Education/Experience:

• Understand Project management tools like Monday.com, Workfront etc.
• Take briefs for creative and create own briefs
• Driving status and internal projects
• Managing budgets and timelines
• Experience in D2C social and ecommerce marketing

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